BELLA sims needs a life

In this experimental made-for-social series we watch as Bella takes some of these lost moments back for herself over the course of a full week. She finds the perfect fit for prom, adopts a furry friend, indulges on a cheat day, pulls a prank with friends, and much more.

The series takes an innovative approach to distribution, with 9 consecutive posts on her personal IG account, both as still imagery and short-form video. The takeover approach allows the series to lead Bella’s social narrative for the run of the show.

Starring Bella Sims

Directed by Ashley Czerniewski

Sample Episodes

A woman standing next to a large tree in a forest, looking upward, with promotional text about a series on Instagram.