Third Cultures

Jaeki Cho sees a new way to travel — and with Third Cultures, we found a new way to tell that story. By blending mid-form, traditional storytelling with a smart distribution strategy that taps into Jaeki’s engaged Instagram following, we broke new ground on format while staying true to what audiences expect from the platform.

A new travel series diving into diaspora* communities worldwide and the rich, unexpected corners of food culture they’ve carved out.

*Diaspora [noun] The dispersion or spread of a people from their original homeland.

Starring Jaeki Cho

Sample Episodes

1.1m+ Views

A man with glasses and a patterned shirt sitting outdoors in front of a historic building with a clock tower, under a partly cloudy sky, with graphic yellow and red text reading 'Third Cultures with Jaeki Cho' and two crossed yellow flags above.
Three smiling people at a celebration, making peace signs with their fingers, in front of a red curtain with decorative writing.
Four people sitting at a dinner table clinking wine glasses together, smiling, in a warmly lit restaurant

Season ONE

PRATO,

ITALY

A man with a printed shirt, brown pants, and a pink cap stands in a European city square with historic buildings and a fountain, with people walking and gathering around in the background.
A man walking past an old building with stone arches, windows with bars, and hanging light fixtures under a beige facade.
A smiling woman and man standing outdoors in front of a building with large glass windows and an abstract metal sculpture. The woman has long dark hair and is wearing a light yellow blouse and white pants. The man has short hair, glasses, and a beard, and is wearing a light blue shirt and dark pants.